How Culture Has Influenced the Latest Food Trends

Food and beverage don’t exist in a vacuum. They have always co-evolved with culture. Today, that evolution is happening faster than ever!

We’re here to give you some insight into how our current culture has influenced the latest food trends.

Disrupted by Tech

Technology has fundamentally altered everything about our food system. It’s even affected how the average consumer gets his or her food.

“There’s a whole generation that doesn’t really use their kitchen anymore. In turn, it’s increasing the demand for different options,” said PieShell advisor Adam Simons. The solution, for today’s consumers, is tech.

Whether through a food delivery app, like Grub Hub, tracking the location of a local food truck, or subscribing to at-home meal kits like Blue Apron, getting food is easier than ever. And, this trend is expected to continue to rise. The total combined market size for these different services is expected to grow 79% by 2022 from $43 billion to $76 billion.

When consumers do try to whip something up at home, it’s no longer a matter of digging out grandma’s cookbook. The culture of passing down recipes from generation to generation has changed due to online recipe sharing, consumer facing apps, and DIY videos such as Buzzfeed’s Tasty, the #1 franchise on Facebook. It’s all tech, all the time.

An Abundance of Information

Tech, namely the internet and smartphones, has also created consumers that are more informed than ever.

Consumers have taken back a lot of power when it comes to food. Today, people are increasingly aware of the origin of their food. This is especially true amongst younger generations, like millennials who care deeply about the social impact of the food they eat.

With this elevated consciousness comes the organic food movement — farm to table restaurants, farmer markets and fresh produce delivery services. Without a class of consumers who really care about where their food comes from these businesses would not be possible, especially on a large scale.

The internet has also made it easy for consumers to learn about the health benefits of the food they eat. Google search trends show “best foods for” searches have grown tenfold since 2005, indicating a constantly growing desire to find foods that are not only tasty, but boost health.

Both the local food and health food movements are partially fueled by a “cool factor,” but we’re also in the midst of a serious conversation about diet and health in America as well as a conversation about food’s impact on the environment. The food industry has adapted, but public policy is also contributing to this trend’s longevity. For example, the FDA has stepped in, requiring chain restaurants to use more transparency about calories and nutrition in their menus.

Food as an Experience

“Foodie” used to be a word reserved for a small group of culinary critics, but now the term is so ubiquitous that it’s lost some of its meaning. But, there’s an upside: food has become a way to get to know new cultures and places, whether they’re near or far.

PieShell advisor and renowned Global Culinary Trendologist Christine Couvelier put it like this: “Culinary tourism has changed the way people are experiencing food.” As America becomes more multicultural, consumers are exposed to different cuisines more than ever before. They have become more receptive to trying new flavors and exploring new culinary adventures. Amongst the National Restaurant Association’s 2017 Culinary Forecast, street-food-inspired dishes, ethnic-inspired breakfast items, authentic ethnic cuisine, and African flavors all made the top 10 list.

Chefs are feeding this trend by bringing new ideas from different cultures into their local kitchens. This has created some great fusion trends such as Pan-American, Latin, and Asian fusion cuisine.

Waku is a wellness drink produced with ingredients that are sourced from the Andes mountains. The brand leveraged crowdfunding through PieShell to take the culturally infused drink to the masses.

People now see food as an experience, whether they’re visiting a new restaurant, new city, or new country.

Be a part of the changing food culture!

PieShell is excited to be working with innovative companies that are disrupting the food + beverage space with new ingredients and culturally infused ideas. Having currently launched a 60-day crowdfunding campaign to expand the platform, PieShell is growing like never before and now you can get your stake in the company!

Visit www.seedinvest.com/pieshell today and be part of the food movement.

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